The VCH look is important to use because it establishes the organization as a single, unified entity and provides instant recognition in a competitive graphic environment.
Every visual expression of our brand should be consistent in appearance and quality, whether communication is to patients, colleagues, suppliers or the community at large. Following the specifications and guidelines presented in this manual will build and maintain confidence and trust in our organization.
Note: These standards have been developed to be flexible while maintaining a building a brand personality. While these standards apply in most situations, read our Governing policy section for specific information on when these standards apply and how they will be enforced.